Secret Recipe Business Plan

Secret Recipe Business Plan Secret Recipe, Dubai, UAE will be a franchise of catering company called Secret Recipe owned by ALAMERI Group. The business is in food services industry and has successfully established its brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Pakistan, Brunei, and Australia by virtue of its fine quality cakes, fusion food and distinctive service. The purpose for this business plan is to provide a written guide for managing the franchise of Secret Recipe, Dubai, UAE and seek financing from relevant institution and investors by providing detailed funding business plan. This franchise of secret recipe will be owned by Taleb AlAmeri and will be primarily involved in the provision of variety fresh food products such as cheese, chocolate and fresh, cream cakes, health cakes and brownies. The business mission statement is to be solution oriented innovatively and the vision is to be one of the leading telecommunication companies in Africa. The objective of the company is to provide job opportunities youths, generate income for owners and to give 10% of the revenue back to the community. The fundamentals of this business success rest with the capacity to deliver value to the customer at competitive prices (Ajami, Cool Goddard, 2006).With the background knowledge of stiff competition in the food industry within Dubai, this franchise aims at attracting and retaining its customer through the provision of fine quality food products and distinctive service. In addition to the above, the fundamentals of this business will encapsulate best demonstration of ethical practice within both the internal and external environment. This is because of the backdrop knowledge of the stringent measures and legislations that govern the food industry. The food industry is expected to grow in the near and innovative approaches to food service and delivery will define success within this industry. Changing consumer demographics and increasingly complicated customers are pushing food service businesses to the drawing boards (Toyne Nigh, 1999). The success of this franchise will depend on the capacity to create a powerful market niche that cannot be broken. General Company Description What makes the business very unique is the realization that businesses and consumers are increasingly demanding more leading edge in service and product delivery in the most efficient, time saving and reliable way (Hill, 2008). The Secret Recipe situated at Dubai Mall, UAE a franchise of Secret Recipes will be primarily involved in the provision of fine quality cakes and fusion food. This will encompass the provision of more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages. Mission statement: To provide world class food services to the customer. Vision: To become a leading provider in fine quality cakes and fusion food. The company will offer value addition services innovatively using the existing technology for reliability and efficiency. With a powerful website to be developed, the customers will be able to sample and purchase their preferred choice of quality fine cakes and fusion foods online. The website will be used to advertise and sell the products and services offered by the company. Company Goals and Objectives Goals To have the franchise operating exactly three months after receiving adequate funding. Obtain $ 200,000 of capital by 31st December 2010 to staff and launch the business towards achieving its long term goals. To attain the stated year goal of recruiting employees by the beginning of the year 2011. Objectives Achieve excellent levels of high ethical standards within the food industry. Have a healthy, successful company that is a leader in customer service and that has a loyal customer following. Achieve a sales target of $20,000 within the first three months of the operation. Business Philosophy: The most important aspect of this business is to provide value to the customer through distinctive service and in a manner that guarantees their return. The more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages will be sold to all customers of different backgrounds in United Arabs Emirates. However, I envisage to draw the larger bulk of my customer base from the residents of Dubai City. Because of the increasing innovative marketing approaches, the marketing strategy will strive to reach customers of diverse backgrounds and will then be narrowed down to touch on the specific market niche. Food industry is a growth industry that has leaped from one phase to the other and is expected to record tremendous growth in the future. Changes that will arise in the future will mainly be in regard to changing demographics and the complexity in the demands of the customer. This will also include changes in technology that will define the operations and customer service delivery (Singh Delios, 2005). My company will stay in tandem with the changes in the food industry and at pace with technological advancement to reap the most out of the benefits presented by these two growth scenarios. My greatest strength and competency that will also be my competitive advantage is the unrivalled experience in the food industry and chain management. As the owner of this franchise, I plan to put in an aggressive and innovative marketing campaign within this industry that will immediately smoke away competition and enhance my entry and strong regional presence in Dubai. I strongly believe my competitors strength will be based on tears of operation that have made them acquire a deeper sense of understanding of the customer. In fact, after an intensive research on the competitors strengths and weaknesses, the company realized that the competitors strengths are based on the experience, location, advertisement, employee, technology, financial, political connection and goodwill. I plan to plough in my vast experience in management within the food industry to his business and ensure its survival. In addition to the above, my capacity to raise capital that will cover important business start-up areas will provide me a competitive advantage against my competitors who has struggling with waning confidence in small and medium sized entrepreneurs by banks. Furthermore, I expect to reap from the efforts of the main company in regards to brand and image building. This will be a sole proprietorship type of business. This is because I believe the inability to raise adequate capital forms the reason behind enlargement and partnerships. Capital is not a problem in my case. Furthermore, sole proprietorship offers the best and simplest environment in regard to decision making (Cherunilam, 2004). I plan to execute my decisions and discharge my duties within this business without any opposition and inhibition. Products and Services This will be an entirely food business that will only deal with the products of the mother company. I will sell the more than 20 types of fusion food, 40 cake creations and pastries, with a flavorful range of ice cream and beverages offered in allÂÂ  Secret RecipeÂÂ  outlets. After an intensive research on the competitors strengths and weaknesses, the company realized that the competitors strengths are based on the experience, location, advertisement, employee, technology, financial, political connection and goodwill. These will form the areas that will define my competitive disadvantages. As a new franchise, I plan to get into the market at a slightly reduced sales fee in comparison to my competitors. This will form the introductory offer of the business that is aimed at drawing the customer to the business. Marketing Plan My marketing ill revolve around the need to adapt my brands to meet local and regional culture because of the understanding that branding act as a means of linking items that are part of product line and emphasizes the individuality of product items. This emphasis can only be achieved in instances where products items fit into the local or regional culture of the target market. This is a food industry and therefore I expect very little conflict with the culture of the people in Dubai. In addition to the above, the adapting of these brands to fit into the local and regional culture of the target market is a competitive advantage that is commonly used by competing firms engaged in the sale of similar or substitute products. In essence, this means that a firm that outperforms the others in the primary goal of performance-profitability-has competitive advantage. A reference back to the branding generic model of firms can be made, where the question of whether firms are branding strategies is cost driven or value added arises. Value added competitive advantage arises in instances where competing firms attach strong cognizance to the understanding of local or regional culture before launching their product lines. Companies succeed in branding strategies that their rival because their products are positioned to capitalize on their unique characteristics of a local or regional group and which, in one or more aspects, their rivals find hard to emulate. This competitive adv antage gives it a basis for outperforming competitors because of the value that firms are able to present to the customer. These will define my marketing plan. Management and Organization As I have stated, the day to day management of the business will be my primary duty with the support of other individuals that will form part of employees in the company. The procedure of running the business will be through delegation as per the chain of current bellow DIRECTORS CEOs SENIOR MANAGER FINANCE MANAGER ASSISTANT AGENTS WATCHMEN HUMAN RESOURSE MANAGER The managers and the staff are very important for the company as they are the means through which goals are realized, duties are carried out and they provide the links between the organization and the clients. 5.2 Management team The initial management team consists of the founders who will be working jointly as shareholders. The founders of the company share a vision for the success of Secret Recipe Franchise situated in Dubai, UAE. Their duty will involve day to day running of the business which involves finance, logistics and human resource. In future the company will have a general manager, finance manager and human resource manager who must have a degree or diploma with the relevant course from a recognized University or College. 5.3 Other personnel Apart from the management team, the company is having three (3) supervisors at the head office and one (1) assistant supervisor in every department. The company is planning to employ watchmen, office messenger and more assistant agents as we will be expanding. These personnel have and will have minimum qualification of O level education and diverse knowledge in the food industry. 5.4 Recruitment The management team has been able to recruit other personnel through networking and train them within the already existing outlets before they are posted to the new outlets. The business will also consider advertising through posters, internal memo, friends and relatives, internet, electronic media like radio and printed media like newspapers. The recruitment process will involve short-listing of the applicants, interviewing of the shortlisted applicants, selection of the successful applicants and finally issuing the appointment letter. We will also recruit through confirmation of the interns and the volunteers. 5.5 Orientation, training and developing of staff Secret Recipe Franchise Company will carry out orientation, training and development of staff through induction, on the job training, contract training, refresher courses, internship and evaluation after training. The company is looking forward to become custodians of a very fragile yet integral good: customer trust, therefore the company will maintain refresher courses to ensure all our staffs are properly aligned when it comes to personal integrity. 5.6 Remuneration/incentives 5.6.1 Salaries/wages The company will offer to the personnel a very competitive basic salary according to the qualification, experience, position and expertise. The salary will also be based on what the competitors offer and the companys returns. There will be a commission for the sales personnel and prompt payment for wages. 5.6.2 Fringe benefits Incentive is also another factor that the company has put at the top of priorities. Incentives will enable, motivate or encourage a particular course of action which in turn will contribute to the company success. We will offer allowances in terms of overtime, leave, millage, hardship and many more as they may arise. There will be bonuses including awards in terms of value for money and certificates. Currently the company provides tea, soft drink and has installed a television system. The business will soon embark on taking our staff to the trips, have insurance cover for them and remit contributions on their behalf to their respective insurance companies. 5.7 Support services The company will require the following support services; financial advisor, legal advisor, banking system, security support services, infrastructure and insurance services. 9. FINANCIAL PLAN The company has at its disposal a sum total of $20,000 as a financial source from directors personal savings. We are therefore looking for funding from other investors and banks. The business finance will be used to for the facilities, equipments, materials, cash for operating expenses and salaries, fees and other costs. 9.1 Capitalization 9.1.1 Own contribution Capitalization based on the shareholders contributions is $20,000. 9.1.2 Proposed funds from borrowing sources For the business to operate as proposed, the start-up cost must be met. The company is therefore proposing funds from borrowing sources of $ 20, 000 9.1.3 Total investment Total investment is the sum of own contribution and the proposed funds from borrowing sources which is $40,000. The following sections lay out the details of the financial plan for rapid, but controlled growth for the next one year. The simple structure to be adopted by the company will provide a great deal of flexibility resulting in few coordination problems hence quick reaction to changes in the market. 9.7 Measurement of profitability 9.7.1 Operating profit margin Operating profit margin = (operating profit/Revenue) x100 First year: Operating profit margin = (1,400/101,500) x 100 = 1.38% Second year: Operating profit margin = (4,730/131,950) x 100 = 3.58% Third year: Operating profit margin = (22,009/171,530) x 100 = 12.83% 9.7.2 Current Ratio Current Ratio = Current assets/Current liabilities Projected Current Ratio by the end December 31, 2011 = 21,000/11,200 = 1.875 9.7.3 Return On Investment (ROI) Return On Investment (ROI) = Net Profit/Investment Return On Investment (ROI) for the ended December 31, 2010 = 1400/23,000 = 0.06

‘A Cup of Tea’ by Katherine Mansfield Essay

The story is written by Katherine Mansfield a famous New Zealand writer. She is well known for her short stories. The analysis of the one of them called A Cup of Tea (1922) which is considered to be one of her latest works you can find below. From the first lines we get acquainted with the protagonist of the story Rosemary Fell. Her appearance is being presented. No you couldnt have called her beautiful Pretty? We have rather vague image here. The author writes she is amazingly well-read in the newest of the books which sounds controversial. Her husband adores her; her child is a duck of a boy. We can trace that she is extremely arrogant and she has a certain amount of charisma. No lilac. Its got no shape. The attendant put the lilac out of sight as though this was only too true. But even fabulously rich people have their problems. After shutting the discreet door she sinks into a grey cold and dull life of the city, the life of ordinary people to which she is like an alien. A cold bitter taste in the air, sad lamps, regretting fire of lamps, rushing people and their hateful umbrellas everything speaks of her inner dissatisfaction and maybe allergy to the other life, the life which is outside her shelter. She wants to escape from the place and presses a muff against her breast as though touching herself and saying I want to be back to my real life not this awful parody of being. Suddenly a girl stammered as author writes for the price of a cup of tea in a very desperate way. But in fact Rosemary is amazed instead of feeling some kind of sympathy. She peers through the dusk as though feeling some distance and it seems to her such an adventure. Rosemary doesnt spare even a smallest moment of her thought to stand in the girls shoes or rather she just cant since she doesnt know the opposite side of the coin. The only way of living she knows is one that is in the little antique shop on Curzon Street or, say, another one on Bond Street. So Rosemary takes her home feeling a triumph as she nets a little captive. Its evident that Rosemary is just playing with a prey like a cat does.Now, I  got you. Rosemary is longing to be generous and is going to prove that as Mansfield writes wonderful things do happen in life, in the life of the upper class, to which Rosemary is a fine example, and it seems that the only things she cares about are her feelings and amusement. After they arrive at the house the action starts in Rosemarys bedroom. Mansfield is trying to underline Rosemarys status the fire leaping on her wonderful lacquer furniture, gold cushions all these things dazed the poor girl. Rosemary on her part was very relaxed and pleased; she lit a cigarette in stead of taking proper care of Miss Smith. By the way her name is not even mentioned yet, like its of no importance at all. We can find the girl on the brink of the psychological despair. I am going to faint, to go off, madam. So much she is stuck by the contrast. It was a terrible fascinating moment. Rosemary knelt beside her chair The girl becomes completely restless: I cant bear it. I shall do away with myself Rosemary is really touched beyond words but suddenly she asks her to stop crying Its so exhausting. Please stop crying Rosemary shows her true face here. She cant face the reality the poor as it is; Rosemary Fell sees everything in rose-coloured spectacles, through the filter of the upper class society. And it looks if not pathetic then quite sad. But after the marvelous meal our creature transforms into something undeniably attractive frail creature, a kind of sweet languor. And for Rosemary its high time to begin. Instead of asking her name or other decent question Rosemarys firstly was interested in her meal, it is quite impolite. The Philip enters, smiling his charming smile and asks his wife to come in to the library. He requires explanations from his wife, learning that the girl is as Rosemary says a real pick up that Rosemary wanted to be nice to her. Philip guesses what is all about shows his remonstrance against the idea it simply cant be done. And then he uses his heavy artillery calls miss Smith so astonishingly pretty. He knows it will do some harm to his wife. These words immediately heat jealousy in Rosemarys veins up. Pretty? Do you think that? and she could help blushing. Shes absolutely lovely! Rosemary looses her temper You absurd creature! She recollects his words over and over. And  all leads to the phrase Miss Smith wont dine with us tonight We can observe that Philip doesnt seem to look surprised Oh, what happened? Previous engagement? he rather knew it would happen. Rosemary is eager to retain her husbands attention.Do you like me? May I have the enamel box? Philip, am I pretty?The Rosemary seems to be so distant from poverty but on the other hand she doesnt have anything really valuable, like a basement to lead such glorious life in this world no taste, no wish to see the world in the raw, sometimes no manners, and perhaps even no prettiness. Thats why she is trying to have things and do things which would help to retain the status like knowing more about the poor and having beautiful things to be associated with. To put in a nutshell the story is reach in different stylistic devices and I think conveys a distinct and valuable message. Bibliography 1.http://en.wikipedia.org/wiki/Katherine_Mansfield2.http://www.studyguide.org/mansfield_cup_of_tea.htm3.Microsoft  ® Encarta  ® 2009.  © 1993-2008 Microsoft Corporation. All rights reserved. 4.English by Correspondence Vesnik D.A. Moscow, 1976

Fast Food Essay - 813 Words

The amount of caloric intake from fast food has been a concern to American people. Everyday, thousand of people, especially children and adolescent, consume a huge amount of calories from fast food. Seeing this as a problem that should be concerned, Allison Aubrey comes up with her article â€Å"About A Third Of U.S. Kids And Teens Ate Fast Food Today† based on the report of CDC called â€Å"Caloric Intake From Fast Food Among Children and Adolescents in the United States, 2011-2012†, to show the amount of calories kids consume on any given day from fast food. In the article, Allison Aubrey points out the fact that fast food has been an indispensable part to American culture. According to CDC report, the percentage of children and adolescent who†¦show more content†¦It also helps to find out whether that percentage is different by gender, age, races, poverty status or weight status among all the U.S children. The study is an observational study which it is based on the data they got from the survey. In 2011-2012, the NHANES ( National Health and Nutrition Examination Survey) passed out the survey to record U.S population health and nutritional status. Interview in participants’ homes and standardized physical examination in mobile examination centers was consisted in the survey. The population of result generalized is all US children and adolescent age 2 to 19 and the participants are sample of that whole population. In the report, pie graph and histograms are used to show the data. According to these graphs, about 34% (34.3% in exact) is the percentage of kids who consume calories from fast food on any given day, 12.1% of that 34% consumes more than 40% of calories, 10.7% consumes from 25% to 40% calories, 11.6% consumes less than 25% of calories. No significant difference occurs between gender. However, between group of age, there is a big difference. Group of 12-19 years old consumes about twice more calories than group of 2-11 years old. The graphs also show the difference by races. Overall, Asian children and adolescent consume less calories from fast food than other races. Between poverty status and weight status, no significant difference is shown in the graph. After the study is done and the data isShow MoreRelatedFast Food Essay936 Words   |  4 PagesFood is a necessity in life. In making the right choices, we can have a healthy life. Sadly, America is not making those healthy choices . Contrary to our education and information about junk food, the fast food industry is still ever growing to this day. The fast food industry in America is an excellently funded, well-oiled machine that will not stop until we make better choices as consumers. 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To begin I will cover the origins of fast food, followed by a brief discussion about McDonalds as well as Burger King. This will be accompanied by a brief discussion on Taco Bell, with our final subject covering healthier fast food options. The origins of the fast food death machine: The machines gears were forged by the company knownRead MoreFast Food and Food Handler Wear Essay1858 Words   |  8 Pagestemperatures 2. Food cannot be refrozen once it is thawed because? Dangerous bacteria can grow on thawed food 3. What is the minimum temperature for transporting hot food and hot food holding items? 135 (F) degrees 4. The appropriate freezing method for destroying the anisakis parasite in fish is? -4 f degrees and held for 7days 5. What type of jewelry may a food handler wear while preparing food? Plain band 6. 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Battle of Cowpens (Battle Analysis) Free Essay Example, 1500 words

The American soldiers under control of Colonel Morgan were mainly dressed in blue while the America’s militia had no designated uniform and wore any form of cloth. The British armed themselves with muskets and bayonets similar to the American troops while the militias armed themselves with rifles. Moncure (1996) suggests that the British soldiers deployed in a typical European fashion. Two troops stationed at the extreme left flank commanded by Captain Ogilvie. On the infantry line were seventh Fusiliers accompanied by companies of light infantry (numbering about 500 in quantity) with two cannons interspersed among the infantry. Seventh Light Dragoons numbering about 50 troopers stationed to the right of the infantries. Most of the infantries were mere recruits and were hardly crack troops and the whole troop accompanied by Royal Artilleries. The American regiments were comprised of Maryland and Delaware continentals, Washington’s dragoons, and militias from Virginia, North Carolina and Georgia of varying numbers. Mission Command The American militia and soldiers were under the command of Colonel Daniel Morgan supported by several militias and colonels. Aged 44, Morgan was considered the oldest in the Continental Army. We will write a custom essay sample on Battle of Cowpens (Battle Analysis) or any topic specifically for you Only $17.96 $11.86/pageorder now He had vast experience in military warfare having served as a Wagoner for Edward Braddock. He earned his promotion to serve as Colonel after displaying exemplary performance when he headed the first riffle company, his choice as a lead to the army propelled by his courage, a unique understanding of the psychology of his unit, and a strong understanding of war tactics. With this personality and military background, Morgan prepared himself with the task ahead of him. His commanding staff and the discipline of the units under him in terms of organization, training and efficiency further contributed to his success. His choice of the battlefield, earlier arrival to the battlefield and positioning his units in the battalion contributed to his victory as it positioned him away from the Cornwallis and the threat of the enemy surrounding him. Moreover, such an arrangement would give his soldiers enough time to congregate for the war. Equally, the leadersâ₠¬â„¢ loyalty to Morgan during the battle helped in achieving the victory for the Americans. The Battle Action Morgan tactically and skillfully positioned his soldiers at the Hannah’s Cowpens in the South Carolina. Moncure (1996) asserts that the Virginians deployed tactically on the battlefield as if to act like a shock absorber facing the Southeast direction.